Stock Market Basics

April 19, 2026

How to Calculate the Buy Price of a Stock

April 16, 2026

What's the Difference Between a Bull & Bear Market?

March 26, 2026

The Problem With ETF Investing That Nobody Ever Talks About

March 24, 2026

What Makes Stocks Go Up and Down (And How to Use It to Your Advantage)

When you understand what makes stocks go up and down, learn to control your own emotions when they do, and act using the Rule #1 principles, you can invest confidently, without worrying about what the market will do tomorrow.  

September 19, 2025

Why Rule #1 Investors Don’t “Pick Stocks” — We Buy Businesses

Rule #1 investing isn’t about stock picking. It’s about buying wonderful businesses at the right price, with a margin of safety, for long-term wealth.

August 29, 2025

Bonds vs. Stocks: What Every Rule #1 Investor Should Know

Discover the key differences between bonds and stocks, and learn how Rule #1 principles help you invest with safety, confidence, and long-term wealth.

August 22, 2025

How Short Selling Works

Discover how short selling works, the risks behind short squeezes like GameStop, and why Rule #1 investors don’t need to short to build lasting wealth.

May 30, 2025

Why the Shiller PE Ratio Matters More Than Ever for Investors in 2026

Discover why the Shiller PE ratio is flashing warning signs in 2025, and how Rule #1 investors can stay smart and patient during a historically overvalued market.

April 1, 2025

The Truth About Mutual Funds

If you own mutual funds that are attempting to beat the market, and you’re hoping your mutual fund manager can give you a nice retirement, you’re highly likely to be the victim of a huge scam.

March 24, 2025

ETFs vs. Stocks: Navigating Investment Strategies with Rule #1 Principles

Explore the key differences between ETFs and stocks in 2025, and learn how to apply Rule #1 Investing principles to build a resilient portfolio.

March 17, 2025

Understanding Stock Market Volatility and How to Profit From It

Market volatility can cause fear for a lot of people but the ups and downs of the stock market can create great opportunities for Rule #1 investors.

March 13, 2025

How to Prepare for a Stock Market Drop: Investing Strategies & Tips for Market Crashes

During a market crash, fear dominates—people imagine worst-case scenarios, believing everything is horrible and the economy will never recover. But smart Rule #1 investors see these moments as opportunities.

January 29, 2025

Meet Mr. Market: Understanding the Stock Market’s Emotional Swings

Mr. Market may be unpredictable and emotional, but his mood swings are your secret weapon for investment success. By understanding his behavior and staying disciplined, you can turn market volatility into a tool for building wealth.

January 22, 2025

Understanding Dividends: What Investors Need to Know

Dividends can be a nice addition to an investor’s portfolio, but they’re not the cornerstone of a Rule #1 investing strategy.

December 2, 2022

How To Become an Investor

Learning to invest is a skill that can provide you with incredible lifelong value and even result in generational wealth. But you have to begin with the right strategy, commit to gaining financial independence, and have the discipline to keep learning.

May 10, 2022

How The Stock Market Works: Basics Everyone Should Know

The stock market is the best wealth creator in the entire world, yet remains a confusing concept for a lot of people. When you understand the stock market basics, you’ll be able to enter the market with the knowledge you need to create incredible wealth.

December 1, 2021

Hyperinflation: What is It & Can We Predict It?

February 18, 2021

How The Stock Market Works: Stock Market Basics for Beginners

January 29, 2021

How Are Stock Prices Determined?

January 22, 2021

What is a Stock Split?

October 16, 2020

Do Election Years Affect the Stock Market?

July 7, 2020

How The Stock Market Affects the Economy

Investing in solid businesses at undervalued prices during a downturn not only positions you for future growth, it helps support the companies you believe in—and secures your long-term financial independence in the process.

March 17, 2016

Index Funds vs. Mutual Funds

Your financial advisor is going to give you choices in your 401k or in your IRA between index funds and mutual funds. What are the best choices to make when it comes to your retirement?

December 11, 2014

The Basics of Dividends

November 6, 2014

How do Events Cause Stock Market Prices to Change?

February 22, 2012

PHIL TOWN IS BURIED UNDER A PILE OF KEYNOTE SLIDES

January 18, 2010

That 70's Show

December 12, 2007

Phil Town Rule #1 Look at DNA

November 8, 2007

Moving Average Intervals

September 28, 2007

Think of the Tools as Insurance

May 9, 2007

How to Tell When a REIT is On Sale

April 25, 2007

Rule #1, REITs, and PVH

December 19, 2006

Rule #1 and the Movie Industry

November 6, 2006

4M'S: CHICO'S (CHS) AND GARMIN (GRMN)

November 2, 2006

IF YOU CAN'T GET TO CASH

November 1, 2006

MA ENVELOPE ON MSN: FOLLOWUP

October 6, 2006

THE NYSE'S HYBRID ELECTRONIC TRADING SYSTEM

September 20, 2006

SHORTS & MEANING

August 2, 2006

HOW TO AVOID BECOMING ONE OF THE BIG GUYS

July 26, 2006

WHAT TO DO WHEN EARNINGS GROWTH AND EQUITY GROWTH DON'T MATCH

June 1, 2006

RULE #1 INVESTING IS FOR ANYWHERE, INCLUDING NEW ZEALAND

May 26, 2006

BEAR AND BULL MARKET

May 20, 2006

RULE #1 & IPO'S: VONAGE

May 18, 2006

THE TIME FRAME ON TOOLS, RISKY BIZ, & ADRS

May 17, 2006

HOW TO GET RID OF OLD STOCKS, RULE #1 STYLE

May 5, 2006

CHICO'S: CASE STUDY RE: THE IMPORTANCE OF VIRTUAL TRADING

March 20, 2006

WHEN TO GET THE TOOLS

February 14, 2006

REVALUING GOOGLE AND WHOLE FOODS

February 3, 2006

GETTING OUT OF GOOG: A REMINDER WHY THE ARROWS MATTER

January 31, 2006

SHOPPER'S DISEASE, PART II

January 24, 2006

RULE #1 WARNING: BEWARE OF SHOPPER'S DISEASE!

January 5, 2006

SHAREHOLDERS ARE BUSINESS OWNERS

January 3, 2006

PLACES TO SAVE

October 29, 2005

FARMING WITH A TRACTOR

October 11, 2005

WHY RULE #1 INVESTORS DON'T WORRY ABOUT INFLATION

October 5, 2005

MORE IN INVESTOOLS SEARCH PARAMETERS

October 4, 2005

MAYBE THIS BUD ISN'T FOR ME AFTER ALL!

October 3, 2005

DEBT REDUCTION RESOURCES

September 24, 2005

START AT THE BEGINNING: LEARN AN INDUSTRY

September 10, 2005

PREPARING FINANCIALLY FOR EMERGENCIES

September 9, 2005

GOOD DEBT, BAD DEBT

July 30, 2005

TOL AND STICKER PRICE

July 27, 2005

THE WHYS BEHIND THE BUY

July 19, 2005

PLAYING TO NOT LOSE: HOW WOMEN INVEST

July 12, 2005

MUTUAL FUNDS & DOLLAR COST AVERAGING

June 24, 2005

HOW STOCK SPLITS WORK