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Rule #1 Investing

Margin of Safety Calculator and Sticker Price Evaluator

Calculate whether purchasing a stock at its current price will enable you to earn 15% returns over 10 years.

Use this calculator to determine the on sale buy price of your company.

Use analyst estimates or historical rate

Default: 2× growth rate

Rule #1 standard: 15%

Future EPS

$0.00

Future Value

$0.00

Sticker Price

$0.00

Margin of Safety

$0.00

Metric Value
Current EPS $0.00
Est. EPS Growth Rate 0%
Future P/E 0
Sticker Price $0.00
Margin of Safety (50%) $0.00

Quick Example

  • Future EPS: 11
  • Future Value: 254
  • Sticker Price: 63
  • Margin of Safety: 31

When entering the Estimated EPS Growth Rate, remember to choose the lower of either the historical Growth Rate or the Analysts' Earnings Estimate, but never over 15%.

If you're curious about how to choose the right growth rate, check out Chapter 9 of Rule #1. Trust me, it's worth it.

What is Sticker Price?

Sticker Price is the true value (intrinsic value) of a company based on its future earnings potential. It represents the maximum price you should pay for a stock to achieve your minimum acceptable rate of return (typically 15% for Rule #1 investors).

What is Margin of Safety?

No one wants to lose money. That's where the margin of safety comes in.

This isn't a fancy accounting or investing term. It's a practical safety formula that helps you buy into a business at a discount. Usually, this means 50% off the sticker price or fair value.

Why? The best investors, like Benjamin Graham, know the market can be unpredictable. A little extra cushion never hurts.

Rule #1 Buying Strategy

Only buy when the current stock price is at or below the Margin of Safety price. This ensures you're buying a wonderful company at an attractive price.

How the Calculation Works

  1. Future EPS: Current EPS grown at the estimated growth rate over your time horizon.
  2. Future Value: Future EPS multiplied by the future P/E ratio.
  3. Sticker Price: Future Value discounted back to today at your minimum rate of return.
  4. Margin of Safety: 50% of the Sticker Price—your maximum buy price.

Estimating Future P/E

A common rule of thumb is to use 2× the growth rate as the future P/E ratio. For example, if you expect 10% EPS growth, use a P/E of 20. However, you should also consider historical P/E ranges and industry comparisons.

Next Steps: Use the Investment Calculators

Once you've found a good margin of safety, move on to the Return on Investment Calculator. This calculator determines ROIC; the most important number to tell you if a business is being run well.

ROIC Calculator

The most important number to tell you if a business is being run well.

Calculate ROIC →

See all investment calculators

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