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Rule #1 Investing

Sales Growth Rate Calculator

Determine the rate at which a company's sales have grown over time—a key indicator of business health.

Sales Growth Rate

0%

Formula

Growth Rate = (Ending Sales ÷ Starting Sales)1/Years - 1

What is Sales Growth Rate?

Sales (or Revenue) Growth Rate measures how quickly a company's top-line revenue is growing. It's one of the Big 5 numbers that Rule #1 investors use to evaluate whether a company has a durable competitive advantage.

What's a Good Sales Growth Rate?

You might be wondering, "What counts as a good sales growth rate?"

The answer to this depends on your industry, business size, and market conditions. For some, double-digit growth is the dream. Other companies may see steady single-digit gains are a win.

The key is to track your performance against your own goals. Don't just chase what everyone else is doing. Adapt your service offerings and sales approach to match so that you can meet evolving customer needs.

Why Sales Growth Matters

  • Market Position: Growing sales show the company is winning customers and expanding its market.
  • Future Potential: Revenue growth is the foundation for earnings growth and stock price appreciation.
  • Business Health: Consistent growth suggests a sustainable competitive advantage.

Where to Find Sales Data

Sales (Revenue) can be found on the company's income statement in annual reports, or on financial websites like Yahoo Finance, Morningstar, or SEC filings. Look for "Total Revenue" or "Net Sales."

Next Steps

If these numbers are in line with Rule #1 requirements, move on to the EPS Growth Rate Calculator to finish determining if this business is right for you.

EPS Growth Rate

This is one of the Big 5 Numbers required to determine if a company is a wonderful business.

Calculate EPS Growth →

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